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Artworks and Branding created for the G-Star RAW - Forces Of Nature Collection. Creative Direction from Jaden Smith.
Artworks and Branding created for the G-Star RAW - Forces Of Nature Collection. Creative Direction from Jaden Smith.
Artworks and Branding created for the G-Star RAW - Forces Of Nature Collection. Creative Direction from Jaden Smith.
Freelance graphic design, Creative Artworker, Branding & Logo Design
ADIDAS SPECIALIST SPORTS
As a remote, freelance designer; my duties within the design team at Adidas Specialist Sports is to assist in Storytelling, Creation, Research, and Development of apparel graphics and prints across multiple categories within the Specialty Sport Performance Business Unit. With a heavy focus on kit design, training wear, footwear, and equipment graphics for Basketball, Tennis, Rugby, Swimming, and Cycling.
PARIS BASKETBALL
HOME KIT:
Giving reflective details to the home kit allows the team to shine on their home turf.
THIRD KIT:
Creating extra visual impact with a psychedelic artwork for the Grand Paris Third Kit.
AWAY KIT:
Presenting the team's traditional colours of Blue, Red, and White in a new bold and dynamic fashion which makes a statement on court.
WARM UP / TRAINING KIT:
Extending the design language / artworks of the away kit to jackets, joggers and t-shirts.
TENNIS CAMO
Graphic and Print Design for Adidas Tennis Club Tennis Range. All elements are relating to the tennis court - from grass textures, to tennis ball textures, to the net. The camouflage shapes themselves and the lines separating them were made from dissected tennis balls.
ADIDAS CYCLING
NATURE-VERSE ARTWORK:
A Repeating pattern / artwork made for Adidas Cycling. Inspired by motion blur, or the feeling you get when everything speeds past your peripheral vision on a bike. The collection comes in a mens and women's colour way, with a reversible cap col
TRACK STAND ARTWORK:
A Repeating pattern / artwork made for Adidas Cycling. Inspired by textures found on your inner-city commute; Cracked concrete, ripped posters, graffiti and street art.
SWIMMING
BRIVE RUGBY
HOME KIT:
Brive have a history of using their traditional stripes throughout all of their kits. For the home kit, I redesigned this stripe and added motion to it; whilst also incorporating repeated silhouettes of the teams emblum in the shape of the region of Corrèze. Brive fans come to support the team from all over this region.
AWAY KIT:
Focusing on the idea of strength and speed, whilst also paying homage to the traditional stripe which Brive addopts.
USAP PERPIGNAN RUGBY
Creative Direction, Graphic Design, and Storytelling for Adidas & USAP Perpignan's 2023 / 2024 season kits. Focusing on the teams history and geographic location I created these two designs.
HOME KIT:
Highlighting Perpignan’s wild, mountainous surroundings, whilst connecting to the teams rich history. This kit features artwork referencing abstract mountain shapes, which also pays homage to the teams original kit in its scale and placement.
AWAY KIT:
Perpignan's Away kit is inspired by celebrating the teams deep connection with Catalonia through colour choice and by referencing its historic buildings.
STADE ROCHELAIS RUGBY
Creative Direction, Graphic Design, and Storytelling for Adidas & Stade Rochelais' 2023 / 2024 season kits. Focusing on the teams rich nautical history and celebrating its connection to its fan base.
HOME KIT:
By referencing the seats in the teams home stadium, and creating a dynamic pattern from it - I was able to highlight the unity between Stade Rochelais and its loyal fan base of all ages.
AWAY KIT:
La Rochelle is a city with a rich history of travel, exploration and navigation. By referencing and creating a dynamic silhouette of the Pertuis D'Antioche, along with utilising nautical map symbolism, this artwork highlights the city's nautical history.
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